- Jeep® brand boasts highest resale value among all domestic brands
- Jeep brand resale value improves for 2010 as industry average declines
- Jeep vehicles projected to retain nearly 36 percent of original retail price after five years of ownership - more than 3 percent above industry average
- Jeep one of only two brands in top 10 with improved resale value for 2010
- Buy Jeep®, and get value. Including resale value.
The iconic Jeep brand ranks as the top domestic brand in Kelley Blue Book's kbb.com® 2010 Residual Value Study.
According to the annual resale value analysis, new 2010 Jeep brand vehicles will maintain 35.7 percent of their original value after five years of ownership - more than 3 percent above the industry average.
"This achievement is a testament to the strength and heritage of the Jeep brand," said James Bell, Executive Market Analyst - Kelley Blue Book. "The word 'Jeep' has long stood for strength, portraying the vision of what a Jeep is, and what it can do. The Wrangler has, and continues to be the backbone of this marque, drawing a strong and loyal following, helping to maintain its value."
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For more information on Jeep vehicles, visit Pollard Jeep in Boulder.
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